About
The facts
Most businesses in today's operating climate are talking about how to manage through tough times and save money, what costs can be reduced,
what staff numbers can be cut, how to manage cashflow and where are we going to spend large sums of money to attract new business?
Often time and effort spent on attracting new business often comes at the expense of existing customers, resulting in a net loss of business.
According to these figures, perceived indifference is the single most common reason customers are lost to competitors.
It sends customers away nearly five times more often than dissatisfaction with a product or service and seven times more often than for competitive reasons.
One of the single biggest killers of revenue is perceived indifference, meaning a customer's perception that a business doesn't care about them or the money they spend
The issue
The principals of The Connect Loop have many years of experiences as owners multi disciplined businesses, including IT programming, online platform development & Fleet/vehicle management.
We found all of our business interests really benefited from pro-active client communication;
- Maintaining a front-of-mind relationship with our customers
- Keeping them informed about relevant business issues
- Ensuring client satisfaction with our services
- Promoting new services and referral offers
- and most importantly increasing the opportunity for repeat business!
Of course all of this took increasing resources for us to do properly.
Though we knew it had to be done, we could not find an efficient solution to address this seemingly common requirement of doing good businesses.
Clearly there was a need for businesses for a better way to keep their customers, clients & colleagues in the loop.
Thats where The Contact Loop was born.
The solution
The Contact Loop platform is designed to help any business manage its relationships to its customers, suppliers or staff.
The unique event trigger messaging system together with sms and email delivery means many regular interactions can be established as 'set and forget'.
Greetings, newsletters, announcements, offers, reminders referral programs and more, can all be automated. And the platform is designed to be easy to use.
For example, our '60 second newsletter creator' is a fantastic tool to ensure customers, suppliers or colleagues are always appraised of current events, offers and opportunities - all with minimal effort to you.
And the ability to create targeted sms and email campaigns and track responses is another very useful feature.
Most businesses would acknowledge that we should manage our relationships better - it just seems to take so much time!
Let The Connect Loop suite become your marketing manager - automatically undertaking many of the tasks you know you should do, but just don't seem to get around to (And we've been there).
So what are you waiting for...?
Whos using the Loop?
A book-keeper...
The Contact Loop has helped automate all regular client communication throughout the year, including BAS and tax reminders by email and sms.
Additional contact has been easy using the ad hoc messaging feature and newsletter service.
I have been so pleased with the Contact Loop program that I have referred it to my preferred clients who have experienced the same great results!
A car dealership...
We use The Contact Loop to provide better after sales service and customer management. Customers now receive regular communications from us,
including alerts for upcoming services, warranty expirations and regular ‘hints and tips’ through the newsletter function.
Vehicles can now be booked in for service by sms and clients informed of important messages such vehicle recalls through The Contact Loop as they arise.
A child care centre...
Since using The Contact Loop, we have increased our centre occupancy rate through better parent communication and the use of the automated referral program.
We used to have a dedicated individual being responsible for the centres newsletters - taking up 3 or 4 days a month to build.
The Contact Loop now does the same thing in 5 minutes!
The automated email and sms messaging program provides a great interaction with parents and has increased their level of dialogue with our centre -
helping us provide better services for their children.
A service professional....
We have used The Contact Loop to manage our client communications, automating a lot of regular interaction that used to be done manually (if they were done at all! ).
We now use The Connect Loop to update clients on issues that affect them, such as changes in interest rates, amendments to underwriting criteria etc.
It's also been a great resource as a marketing tool, with the newsletter creator and automatic referral program keeping us front of mind with our clients (and prospects).